I attended an Amsoil Conference today. I have to say that any of you Amsoil Dealers that ever get an opportunity to attend one, do so! It was a gorgeous day today and I was inside for 8+ hours in a conference learning about Amsoil but it was worth every minute with the information and knowledge I gained.
One of the things I learned, among a vast many others, (tax structuring just to name one and how to make the business work for you in that area) is how to use the Amsoil testing data to show potential customers not only the extreme value of Amsoil, but to put in perspective how it stacks up against the competition.
So lets take a look at an example. I used Amsoils G-1971 Comparative Motor Oil Testing literature. All products tested were 10W30 because even with most manufatures recommending 5W30 for most of their products 10W30 remains the best selling oil even in other brands. Eleven products were tested in seven critical categories.
What I did with the results of that test was give each product the number of the position in fell in in the particular test. For instance, if it was 6th in the test, I assigned it a number 6 for that particular test. If it was 9th out of the eleven then it got a score of 11 for that particular test.
I then totaled those numbers across the products to give it an overal test score. So the result will be the lower the number the better the product performance overall. If you have any tions on the process I'll be glad to answer them.
Click on the link below to see the results. Now, what should pop out at you is the extreme difference in Amsoils score and its closest competitor. Surprisingly, it wasn't Mobil 1. But even the #2 product, in test results, had three times worse overall performance than did Amsoil. Amsoil had a total score of 8, the #2 product had a score of 25, thats more than three times worse the score. What about Mobil 1? It came in third overall with a total score nearly 4 times worse.
Think all products are created equal? Wrong. Check out the source test data and see the data on Quaker State Peak Performance & Quaker State Synthetic. The Quaker State Peak Performance, a petroleum oil out performed thier synthetic in two of the tests. What does THAT alone tell you about the quality of their synthetic. Its not an isolated issue either.
Another interesting fact for you to chew on. There are just a few TRUE synthetics lubricants on the market, Amsoil being one of them. Most of the synthetics on the market are Group III oils which is nothing more than a highly refined petroleum base stock using a hydrocracked or isodewaxing refining. Group IV lubricants are true synthetics using PAO basestocks. Mobil 1 EP I believe is a PAO, but Ive seen no hard proof of that yet. Their 5000 and 7500 mile lubricants are Group III basestocks. All of Amsoils products are true PAO synthetics with the exception of the XL7500 line. In that regard I have heard rumor, nothing confirmed, that Amsoil may be putting out a 5W20 that is PAO and will be good for 25,000 miles, dont hold me to that though.
Lastly, another tid bit for ya. Im sure most of you saw the advertisements at one point when Castrol was advertising their Castrol Start Up oil, a commercial in fact in which they used a Focus sedan. Well guess what? Castrol Start Up is a Group III lubricant. You know what? Group III basestocks have NO polarization and therefore cannot cling to metal surfaces. PAO basestocks ARE polarized and DO cling to metal surfaces tenaciously and is the reason Amsoil provides so much protection at start up and one of the reasons Amsoil can reduce wear so well.
Anyway, I will leave it at that and allow you to look over the data. Any of you dealers out there that think putting the data in perspective in such a way would help them see the value of Amsoil? I know I do. Think about it. You are not selling something, you are exchanging values. The value of their money to them for the value of your product. Amsoil is clearly the best value you can get.
Oh, sorry, one other thing for all the dealers. I would be on the look out for some very exciting news in the oil filtration area in the coming months. Amsoil is about to jump in the backyards of a few and start swinging in a short time.
tions on the process I'll be glad to answer them.